LIV SIN is a Swedish band fronted by the powerful vocalist Liv Jagrell, previously known for her band Sister Sin. LIV SIN released their new album “KaliYuga” earlier this year. We had the chance to chat with Liv Jagrell as she told us about her new album, her feelings about the modern music business, and her experience with sexism. Here’s out interview with LIV SIN’s Liv Jagrell.
Hello, Liv. I’m extremely happy to be talking with you. How have you been doing recently?
I’m well thank you!
You released a new album “KaliYuga” early this year. How are you feeling about the way it was received by your fans?
I’m happy with the fan’s reaction and we have gotten a lot of good reviews as well, but today when it’s almost more important with streams and likes I feel a bit frustrated because it is so hard to get seen and heard today. And we work hard with all our channels but sometimes it seems a bit hopeless and you wonder what you are doing wrong. I mean all we wanna do is get out and tour but it just seems to be very hard atm. I know it’s post covid and all but yeah, it’s just so frustrating when you think you tried everything but don’t get so many results. We’ll keep on trying though.
With your talent, I’m sure you will reach wherever you want! Many of our readers know you from Sister Sin. What would you say is the difference between the music Sister Sin presents and what you Liv Sin does?
Liv Sin is more modern and heavier in my opinion, and Sister Sin is a bit more old school and rock n roll.
Will there be any coming gigs or tours that your fans can wait for?
We have some shows here in Sweden and a small tour in Spain, that’s all for now, unfortunately. It’s so hard to get a booking agent these days, we work a lot on that and I hope it will soon get solved, cuz all we wanna do is tour!
Hope you will soon! In order to get to know you better and from a different point of view, how about playing an imagination game I will set a scenario in an alternate universe with new rules and see how you’d react to the different situations. Ready?
In a universe where you are the queen of a country, what would be the first law you’d make?
No guns allowed at all. I know that a utopia, cuz then every country needs to have that law, which would be good though.
That’sthe dream! In a universe where humans can choose either to be able to teleport from one place to another or travel back and forth in time, which superpower would you pick?
Hmm hard one!! I think I wanna be able to teleport myself, then I can do that every time as soon as the winter hits here in Sweden hehe.
Great idea! In a universe where you’re the statue of liberty, what object would you be holding instead of a torch?
A peace sign. Yes, it is a bit hippie style, but it would fit me well.
In a universe where money does not exist, but instead, people pay for things by making other people laugh, how rich would you be considered?
Very rich indeed! I’d love that universe!
In a universe where the senses of taste and hearing are mixed up together, what food would you imagine Liv Sin’s music would taste like?
Ohhh I’d say it’s a dessert of some kind, maybe dark Cho and licorice
In a universe where a theme song plays whenever you wake up announcing the start of your day, what would your song be?
I wanna rock with Twisted Sister
Brilliant! Thank you for playing, Liv! I hope you enjoyed this! We live in an era where social media became essential for musicians to reach fans and promote their music. In your opinion, what are the cons and pros of social media having all that power in the music industry?
The pros are of course that you can build something yourself without any label etc. the cons are that for the musician and artist, it takes time from what they really should be doing, or want to do. I put more time into making content than music and that gets me upset from time to time since all I wanna do is focus on my art. One more thing though that is good is that you can connect directly with your fans.
Great answer. Have you ever faced any kind of sexism in your professional or personal life? How would you deal with sexist behaviour and what advice would you give young people around the world who face any kind of discrimination?
From time to time I have, it was more when I was younger that a lot of guys on tour or in a show don’t really think you were in the band or treated me differently than the guys, comments and stuff were very common. Today when I’m older I don’t hear that stuff so much any more, but I feel that the attitude towards females in metal that aren’t young anymore is totally different from the guys, it’s like we have an expiration date and dudes don’t. Sometimes it gets me down a lot, and sometimes I feel like fighting that as hard as I can, proving them wrong.
Any advice I would give young women is to build skin on your nose early and stand up for yourself because it gets harder as you grow up and it’s not until some years ago that I could really do that, cuz I was too nice all the time. I wish I would have worked on that much earlier in my life.
Thank you for your experience and thank you for giving us this interview, Liv. Is there anything else you’d like to add?
All girls in metal, stay strong! We are the future!
Being a feminist has been normalized as an irregularity through our patriarchal society, so I'd rather be called a "decent human" than a "feminist man". I breathe Metal and Rock and have a screwed-up sense of humour.