The monsters of Hard Rock are back with a new album! The iconic Finnish band are set to release their new album “Screem Writers Guild” on the 31st of March. We had the pleasure of speaking with Lordi’s keyboardist Hella about the new album and a variety of other topics. Here’s our interview with Hella!
Hello, Hella. It’s an honour to chat with you! How are you and the members of Lordi doing?
Hello and nice to e-meet you! We are all quite busy at the moment, getting ready for the album release and the first show with new songs, but being busy is also exciting and fun!
You are about to release your new album “Screem Writers Guild”. Your fans always expect something new from your releases. What can fans expect in terms of musical style, themes, and lyrics in the new album?
We have a new guitar player Kone who is playing on a Lordi album for the first time. He is a very talented guitarist and also was the co-writer in few of the songs, so that will definitely show out. The concept flows around horror movie themes, but also includes some surprises!
Sounds exciting! If you were to pick one song from “Screem Writers Guild” to be played all over the world on all radios and TV channels, which one would you pick?
Dead Again Jayne
What’s next for Lordi after the album’s release? Do you have any plans for touring or other projects in the works?
We will play a show in Malta on the album release day, and after that, we will hit the road supporting Sabaton on their Tour To End All Tours. A bunch of festival shows have also been already announced for the summer.
How about we play an imagination game? I will set a scenario in an alternate universe with new rules and see how you’d react to the different situations. Ready?
In a universe where you are the queen of a country, what would be the first law you’d make?
Not sure if it as a queen of one country I could stop all wars, hope in that universe they wouldn’t exist in the first place…
In a universe where humans can choose either to be able to teleport from one place to another or travel back and forth in time, which superpower would you pick?
Teleporting. Travelling back in time could be potentially very dangerous.
In a universe where you’re the statue of liberty, what object would you be holding instead of a torch?
hahaha! In a universe where money does not exist, but instead, people pay for things by making other people laugh, how rich would you be considered?
Oh I’d be a millionaire! Not that I am much of a joke teller, rather just a person that is easy to laugh at.
In a universe where the senses of taste and hearing are mixed up together, what food would you imagine Lordi’s music would taste like?
Pepsi Max and cigarettes.
In a universe where a theme song plays whenever you wake up announcing the start of your day, what would your song be?
Louis Armstrong – What A Wonderful World
Thank you for playing, Hella! I hope you enjoyed this!
We live in an era where social media became essential for musicians to reach fans and promote their music. In your opinion, what are the cons and pros of social media having all that power in the music industry?
I have very mixed feelings about it. I personally don’t like how much power social media has got on especially young people. But from the music industry’s point of view, it brings musicians closer to their listeners and adds interaction, also getting an important message through fast when needed is possible through social media – changes in showtimes etc to give an example.
Have you ever faced any kind of sexism in your professional or personal life? How would you deal with sexist behaviour and what advice would you give young people around the world who face any kind of discrimination?
I definitely have, but fortunately quite the minimum amount in the music industry. Wish future kids would grow up with learning to treat all other people as equals.
Thank you for giving us this interview, Hella. Is there anything else you’d like to add?
Being a feminist has been normalized as an irregularity through our patriarchal society, so I'd rather be called a "decent human" than a "feminist man". I breathe Metal and Rock and have a screwed-up sense of humour.